The Retail Experiment.
Why step out of my ‘entrepreneurial bliss’ and walk in someone else’s shoes? Am I crazy?!
You might see me one day in the next few months behind a shop counter and wonder if I am. (Maybe my crazy pursuit of learning, stretching myself and getting out of my comfort zone is a little weird, but there’s something buzzy about it)
Sales and Customer Service is an issue that affects all of us – as consumers, employees or business owners – in any industry. As I deliver all kinds of workshops, my favourite being on customer service and leadership, I decided it was time to expand my thinking and experiences in the retail sector (this may mean more shopping too :-)). I want to enrich my workshops on the above topics, along with team dynamics, which is also oh-so-relevant. I also coach individuals in these areas, and it’s an opportunity “to walk a mile in their shoes”.
So I’m stepping out of my entrepreneurial bliss and complete flexibility to be part of a retail team for a few hours a week. Of course I had to choose somewhere that would not only give me customer service experiences, but a creative outlet also.
I needed somewhere that has well developed systems and a successful history, so that I can just be there as a customer service/sales assistant and not need to coach the business owner, so I’ve chosen a chain store with great fashion products. So for those few hours a week that I’m in there as a humble employee, I’ll just be doing my best to serve the customers, the business and my fellow team members. Of course once I get home I can reflect on the whole experience and write about insights I had in-store – and hope that these insights are useful to my community.
And the insights keep coming… insights about customers, about the way the brain works, about how to shift someone’s focus to give them a positive experience… and insights about my own learning (biggest stretch thus far is their computer system! I keep touching the screen, not the keyboard, iPad user that I am!) but insights will unravel in future writings – just wanted to keep you in the loop about the start of The Kerrie Phipps Retail Experiment.
Off to the shops now to update the ‘smart casual’ wardrobe for above experiment…
Cheering you on,
PS. If you’d like to see a previous rave about Customer Service (in a fabulous cafe not far from home) see http://kerriephipps.com/2012/01/the-hub-bathurst/
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