Introducing Dale Beaumont

A note from Kerrie Phipps – I’ve learned SO much from Dale over the years. He was 25 when we first met and he got me started on the internet, doing videos, and writing books – Dale we thank you again! So I am delighted to share some of Dale’s more recent experiences and as always, quality thoughts on life and business.

Dale Beaumont is one of Australia’s most successful young entrepreneurs. Having built three $1-million dollar businesses before the age of 30, today Dale’s the founder and CEO of “Business Blueprint”, Australia’s fastest growing business education company.

Dale is also the author and publisher of 16 best-selling books, which have collectively sold over a quarter of a million copies. Incredibly, 11 of those 16 books were published in a single year, a feat that earned him the title “Australia’s Most Prolific Author”.

As a result of Dale’s success, he has been interviewed on Sunrise, Today Show, Mornings with Kerri-Anne, Ten News, ABC Radio, Radio 2UE as well as being featured in over 100 newspapers and magazines, including Wealth Creator, My Business Magazine, AFR Boss and Virgin’s In-flight magazine.

Outside of business Dale Beaumont has passion for educating teenagers. That’s why in 2001 he co-founded Tomorrows Youth International, which runs self-development programs for 13 to 21-year-olds across six countries. To date over 27,000 young people have now been impacted by the program he started.

Finally, but most importantly, Dale is a devoted family man. He’s married with two little boys.

The New Rules Of Business

How do you love to explain your business/enterprise to others?

My current business, which I started at the end of 2009 is called Business Blueprint. What it does is help business owners to increase their profits by helping them to better integrate technology into their business and implement more modern forms of marketing.

To grow the company and share my knowledge with as many people as I can, I run free events across Australia and New Zealand. Rather then taking up any more space here, if you are interested in finding out more, please visit: www.NewRulesOfBusiness.com.au

How did you move from dreamer to achiever?

Having interviewed a lot of successful business people myself, it’s amazing how many of them were showing signs of entrepreneurial flair before they could grow underarm hair. Like they had a paper run at the age of seven and by nine were employing five other friends. Or perhaps trading baseball cards, washing cars or picking strawberries – all at a very young age. I was not one of those people.

My youth was spent in the sport of gymnastics. While some might say the two (business and sports) are unrelated, for me it was the perfect training ground. Through sport I learnt about the importance of discipline and hard work, why you need to get good at and learn fundamentals, and how to motivate yourself when you’re feeling down. All things you need to have within you for business success. However, in my opinion, the most important thing I learnt from my sporting career was that it is critical to have a coach.

You see, in sport you only have a window of time when you can perform at your peak physically. Normally (if you stay injury free) it’s around ten years. So the only way to compress 30 years worth of understanding into a more compact time is to have a coach. Basically someone outside of yourself that has taken hundreds of people through the process and created dozens of champions. So with a coach you are cutting 20 years off the learning curve and in the process saving untold amounts of time, money and effort.

For me when I finished school I worked in a job for around 9 months. Even though I enjoyed it, I discovered that there was only certain things I could do because someone else was calling the shots. I felt like my creativity and desire to succeed was being squashed. So what else was there to do but become my own boss and take matters into my own hands.

So, even though I didn’t have the makings of an entrepreneurial prodigy, I did have installed in me the other success factors mentioned above. Plus, because of my sporting background, I was now on the look out for ‘business’ coaches/mentors. And that was enough for me to get going.

What is your approach to marketing and how did you (or are you) becoming known?

There are so many different approaches you can take to marketing. In fact, on my bookshelf I have a book titled 465 Ways To Market Your Business. The key though is to discover what are the best four or five methods for marketing your business. This takes some experimenting, but when you uncover what they are for you, it’s a wonderful thing.

Having said this, I think there is one marketing strategy that everyone should be using in their business. And that is strategic alliances and joint ventures. This is where you find businesses that share the same (or similar) customers to you, but you are not competing.

For example, if you are a hairdresser, complementary businesses might be; personal training, beauty clinics, massage centres and fashion boutiques, just to name a few.

You see, what do you think is easier, to go out and find 100 new customers one at a time? Or to find a business that is happy to tell their 100 customers about you all in one go?

Clearly not only is the latter much faster, but it’s more effective. Why? Because that other business is transferring the trust they have built up over many years to you. It’s called endorsed marketing and in my experience it is at least ten times more effective than marketing to cold prospects that have never heard of you before.

How does your business contribute to your community?

For the last 12 months we’ve been supporting several charities including Hands Across the Water. In fact I just recently returned from Thailand when I completed an 800km bike ride from Bangkok to Khao Lak. This was one of the toughest experiences of my life, but I am pleased to say we stuck it out and together with the other riders we raised over $1 million – with 100% of this money going directly to several orphanages this charity supports.

How has the increasing success of your business impacted your personal/family life?

The increasing success of Business Blueprint has had quite a positive impact on my personal and family life actually.

I’ve been building my business for 12 years and in the early days we had to make a lot of sacrifices and work most nights and weekends. However, if you work hard and smart over an extended period of time, the results will come.

While I love what I do and love working, my family comes first. So it’s always been top of mind as we’ve grown to ensure that we systematized everything to ensure that the business runs whether I’m here or not.

For me now I have stepped back from day to day duties. I still work hard but now I do it because I want to, not because I have to. And I focus today on things that will add more strategic value to the business.

I have a beautiful wife, Katherine and two young boys – Finn and Callan. We travel a lot – normally for between three and four months of the year. In fact my 5 year old son has now been to over 39 countries around the world. If you want to see some of the places we’ve been and the incredible experiences we’ve had, go to my Facebook page (www.facebook.com/dalejbeaumont) and check out the various photo albums.

In summary, business for me has been a wonderful journey. It’s created a great lifestyle for me and my young family, but more importantly it’s allowed me to grow personally and helped me become a better person. And there’s no price on that.

CONTACT DETAILS
Dale Beaumont
Managing Director
Business Blueprint
Po Box 808
Newport Beach 2106
1300 782 734
www.NewRulesOfBusiness.com.au
www.businessblueprint.com.au